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Essay / Research Paper Abstract
An 8 page paper. This is a tutorial paper that interweaves suggestions to the student throughout the sections of the paper. Topics include: decision-making frameworks, Shiseido Company, marketing plan for Shiseido in China, competitive analysis, marketing strategy. Bibliography lists 3 sources.
Page Count:
8 pages (~225 words per page)
File: MM12_PGshise.doc
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