Sample Essay on:
Tutorial: Competitive Analysis - Jahwa Company

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Essay / Research Paper Abstract

This 8 page paper is a tutorial. The case involves the Jahwa Cosmetic Company in Shanghai, China. The essay discusses a number of questions, including: environmental factors, segmentation, targeting, positioning, multinationals, and competitive positioning. Bibliography lists 1 source.

Page Count:

8 pages (~225 words per page)

File: MM12_PGjahwa.wps

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