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Essay / Research Paper Abstract
A 10 page paper which provides a chapter overview, summary, and review of this instructional business text. No additional sources are used.
Page Count:
10 pages (~225 words per page)
File: TG15_TGturnedon.rtf
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Unformatted sample text from the term paper:
Manager of Marriott Hotels, and Susan Cook, a business consultant co-founded a learning seminar entitled, "The Service/Quality Leadership Forum 2000," a forum in which executives from 50 major corporations shared
ideas and discussed new and cutting-edge business approaches. Five years later, they decided to share these unique insider perspectives with others in their informative text, Turned On: Eight Vital
Insights to Energize Your People, Customers, and Profits. This has become required reading for anyone who wishes to increase productivity, improve business management skills and cultivate quality customer relationships.
The book is divided into eight sections or insights and then further subdivided into individual chapters. The first insight, "Build a Strong Foundation," considers the importance of articulating a
simple, cohesive vision that inspires unity and reinforces customer commitment. This unit also established the textual foundation by breathing life into basic how-to information with observations from executives and
employees alike. For example, Mark Scott, chief executive officer at Oregons Mid-Columbia Medical Center, noted, "Whats wrong with hospitals is that the people in charge dont think about what
its like to be a patient in that bed" (Dow and Cook, 1996, p. 1). This, combined with Mid-Columbia Nurse Sue Kelly description of saving a thank-you note from
a grateful patient represents how its commitment to patient-centered care can serve as a blueprint for every business that wants to stay in business. The foundation is built on
customers and cemented by their satisfaction. This section lists a checklist of five items that are further developed in subsequent chapters. Chapter 1, entitled, "Pinpoint the Essence of
Your Business" discusses the importance of understanding the services your business seeks to provide. Again, this must be defined by customer needs, which make themselves known in every company
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