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Essay / Research Paper Abstract
This 9 page paper examines a case study supplied by the student. A fictitious bank is implementing a balanced scorecard. The paper looks at the different goals and assigns them to one of the 4 quadrants, explaining why. The paper then considers why the implementation has met with varying degrees of success in the different braches of the company. The bibliography cites 5 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEtricities.rtf
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Unformatted sample text from the term paper:
are a number of potential measures given, the first stage of seeing how these can be used is to place them into a table and determine which section they will
belong to and how they maybe measured. The first measure of outstanding loan balances will be placed as a financial measure, the loans themselves are the main way of
generating interest income, larger levels of loans will generate more income, this ay also allow some economic of scale to be raised, larger loan books within the usual capital requirements
may facilitate the reduction of interest rates due to the higher volume, increasing customer satisfaction and increasing overall revenue. Other financial measures include the generation of non interest income, this
is income form fees and other transactions, so this is a direct financial measure. New products sold, with both the cross selling and new loans created are also in the
final measures as these are direct contributions to the overall revenues and profits generated. However, they are also the result of business processes. The internal business process has the
number of products per client, this links directly into the cross selling, however, we have included this here as to more products a customer has the greater the effectiveness of
the internal process to maximise their return per customer. This also reflect the ability to retain the business not only generate it (Kotler, 2003). The number of new customers and
number of new accounts also put under business processes, the internal processes have to lead to the attraction of the new customers and the following through to the opening of
an account. A new account may or may not be a new customer, so this also links in with customer satisfaction as the account would not have been opened if
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