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Essay / Research Paper Abstract
A 5 page research paper that contrasts and compares three business books-- Built to Last by James Collins and Jerry Porras; Microsoft First Generation by Cheryl Tsang; and The 22 Immutable Laws of Branding by Al and Laura Ries. Each of these books covers a slightly different aspect of the business world, but collectively they offer an overview of what it takes to succeed in today's tough global marketplace. No additional sources cited.
Page Count:
5 pages (~225 words per page)
File: D0_khtrmar.wps
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