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Essay / Research Paper Abstract
This is a 4 page paper that provides an overview of branding and customer loyalty. Strategies for increasing customer loyalty are examined. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: KW60_KFcstmr1.doc
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Unformatted sample text from the term paper:
be paid on how to turn that new customer into a loyal customer that not only continues to shop at the business but will help to spread the news of
the company to new potential consumers. This paragraph helps the student introduce the idea of transforming customers through marketing. A marketing strategy that addresses this need to attract, keep
and elevate customers to avid loyal shoppers can be created. Why is creating loyal customers important in the first place? Look at Coca-Cola and consider that by this time nearly
everyone has tried a can of Coke. If the customers of Coca-Cola were one time shoppers it is likely that the company will no longer be in business. Instead, consumers
of Coke products are loyal to the brand choosing to come back to it time and time again despite the immense availability of competitor products. Not only this but people
who love Coca-Cola do not hesitate to voice their opinions on the company when presented with an opportunity. Coca-Cola achieves this through devoting themselves to building what is known as
brand awareness ("Brand" 2010). Sometimes called relationship marketing, courting customer loyalty is really another marketing strategy designed to increase profits while expanding the business. Most marketing strategies neglect the
repeat customers. Just because a customer has shopped at your store once does not mean that they are going to come back. You, as the business owner, will need to
do a little persuading in order to convince customers to come back and shop some more. It is not easy to attract new customers and it is certainly not easy
to keep customers coming back. Most businesses fail to realize the amount of revenue one time customers represent and by ignoring this base owners are losing an untold amount of
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