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Essay / Research Paper Abstract
This 7 page paper looks at the way in which the transformation processes in the confectionary company Cadbury and ACAS; the Advisory, Conciliation and Arbitration Service. The paper outlines the way transformation process takes place in each of these organisations and then analyses them, looking at the similarities and differenced where one main output is a product and the there is a service. The bibliography cites 5 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEcadacas.rtf
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Unformatted sample text from the term paper:
at Cadburys at typical of a manufacturing outlet, but with a high level pf added value. There are the transformation processes that take the inputs and turn them into the
outputs, such as the raw materials of cocoa, sugar and milk and turn them into a range of confectionary. However, this is not all that occurs in the transformation
process at Cadburys differentiation also takes place in the transformation process, not only of the goods, but also with the marketing that supports these goods and the creation of the
public perception. Currently Cadburys have a 30% share of the confectionary market, a market that was worth ?5.9 billion in the UK
during 2002 (Cadbury, 2003). The transformation processes need to be effective at adding value as there is also a high and increasing level of concentration in this market. 77.5% of
the market was taken by only three companies, Nestle, Mars and Cadbury, the previous year these companies had only accounted for just over 69% of the market (Anonymous, 2001, Anonymous,
1999). The market is also mature, is there are high demand from the consumers. The UK has the highest chocolate sales
in Europe, and spends over ?70 per capita on chocolate each year (ICCO, 2000), with up to date figures indicating this is 10 kilograms a year per person (Terazono, 2004).
The process starts with the inputs of ingredients, including coca, milk and sugar. The Chirk coca factory seen the transformation of coca beans into a coca butter with 55%
coca mass (Cadbury, 2004). This forms the basis for all of the different chocolate products. Supplies of this will go to the Birmingham, Bournville Factory for plan chocolate, and for
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