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Essay / Research Paper Abstract
This 4 page paper looks at the performance of Toyota, how it is performing in the 2007 – 2009 period and compared the performance the automotive industry and compares the performance directly to General Motors, its' nearest competitor. The sales levels and financial performance are compared. The bibliography cites 6 sources. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEtoyota09.rtf
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Unformatted sample text from the term paper:
about 45% of all new car registrations are Toyota cars (just-autos, 2009). The conditions for the car market in 2009 are difficult, demand is decreasing and many firms are making
losses. However, Toyota appears to be doing well given the poor economic conditions with the credit crunch and the recession. Toyota has
become the worlds largest car and truck supplier, taking the top position from General Motors (GM). In 2008 General motors, the former world leader, sold 8.356 million globally, with Toyota
selling 8.972 million, seeing Toyota taking a lead of about 616,000 (Nonor, 2009). Toyota had been catching up for some time and in 2007 GM had retained the lead by
about 3,000 vehicles (Nonor, 2009). The move into the leadership position was gained during a declining market, with both firms seeing sales
in 2008 lower than in 2007, the decline for Toyota was less that that of GM, with Toyota seeing a fall of 4%, the first time Toyota had seen a
decline in global sales for a decade, compared to this GM suffered an 11% drop (Nonor, 2009). The performance of Toyota is far better than US rivals General Motors
or Ford. The firm has been able show a profit over the last few years, there was even an increase in the sales 2008, a year when most firms have
shown a decline in revenues. The sales have shown a steady increase since 2002. Looking at the last few years Toyota has had a gross profit of 19.7% in 2007
and 22.2% in 2008, this shows a greater financial performance than General Motors (GM) where the gross profit is demonstrating a clear cause for concern, it was 8.2%, and
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