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Essay / Research Paper Abstract
PEST analysis covers five points (political, social, technology, environmental, and legal) of the Toyota brake pedal recall, as well as provides some information concerning the unintended acceleration issue. 5 pages, with 8 sources.
Page Count:
5 pages (~225 words per page)
File: JV57_JVtoyotPEST.rtf
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the end of your paper. and its contracted writers urge the person using this document to further consult the writers handbook for updates to
the citation methods listed below. Citation styles constantly change, and these examples may not contain the most recent updates. Toyota
PEST Analysis, Brake Pedal Recall by , 4/22/10 --for more information on using this
paper properly! Introduction Toyota was one of the most positive modern influences on the car industry when it come out with the Prius
and other Hybrids, green vehicles that forced other car companies around the world to compete green, particularly U.S. automakers. Therefore, the brake pedal recall issue was a severe blow to
the company, and to the automobile industry as a whole. It is always good to see someone raise the bar in any industry, but then to have this issue bring
one of the industrys biggest innovators to its knees will require a lot from the company. "The recalls follow the death
of a California Highway Patrol officer and three family members in a runaway Lexus ES 350 last August. A passenger calling police from the speeding car before the crash reported
that it couldnt be stopped" (Woodyard, 11/2009, p. 01B). Toyota Company Overview and Background Toyota was founded in 1937 and became the
worlds largest automaker with brands such as Toyota, Lexus, Scion, and Hino. The market share is 45%, or 19.2 trillion vehicles in Japan and 17% in the U.S with 7.6
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