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Essay / Research Paper Abstract
A 10 page paper that provides a macro-environmental analysis and a micro-environmental analysis for Toyota. The emphasis is on China. The writer reports the mistakes Toyota made when expanding to China, leaving the company with much slower growth than other automakers. The strategies used are discussed along with the opportunities missed. Recommendations are made for the company to increase sales in China. Bibliography lists 12 sources.
Page Count:
10 pages (~225 words per page)
File: ME12_PGtyt2ch.rtf
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Unformatted sample text from the term paper:
macro-environment is comprised of factors that affect all industries and includes economic factors, political factors, technological factors and socio-cultural factors. Companies often use a PEST analysis when analyzing the macro-environment.
The micro-environment is comprised of those factors that affect the industry in which the company competes and includes things like the power of suppliers, the power of consumers, the
degree of rivalry, the possibility of substitute products and the ease or difficulty of entering this industry. The internal environment is comprised of leadership, core competencies, flexibility, resources and anything
else that affects the operations and profitability of the company. Porters Five Forces Analysis along with his theories on gaining a competitive advantage are often used to assess the internal
environment. China: Macro-environment A macro-environmental analysis of China must begin with the fact that China is a very old ancient country. That means the culture and traditions are embedded
in the mind of every Chinese person (Taurus 2009). The economy was closed to outsiders until the mid-20th century but that market was not really open until the last decade
or so (Taurus 2009). With more than a billion people in the country, it is a huge market for corporations. Politically, China is still a Communist state. The
Chinese government is very involved in businesses in the country. There are numerous laws and regulations for any industry. The level of corruption is extremely high (Taurus 2009). The country
has dubious relations with other states and only reluctantly agreed to adhere to some international laws because the United States either controls or cooperatively with other East Asian states the
sea lanes (Taurus 2009). China continues to be charged with human rights violations and is consistently charged with oppression of its people (Taurus 2009). China collects 24 different types of
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