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Essay / Research Paper Abstract
This 11 page paper looked at Toyota and the Japanese car industry. The first part paper considers the way in which the Japanese car industry in Japan recovered following the Second World War. The second part of the paper discusses how Toyota was able to become successful in Europe with reference to internal and external factors and the use of competitive advantage. The third part of the paper identifies problems that foreign companies may face if trying to compete in the Japanese car market. The bibliography cites 12 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEtoyotaJ.rtf
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Unformatted sample text from the term paper:
well as the action taken by the individual motor companies. Where an industry has been harmed, or is developing for the first time, there are costs, time and resources needed
to build, or rebuild it the companies in that industry will be unable to cope well with competition (Merchant, 2007). For developing industries there can be advantages to foreign firms
coming into a country due to the potential for the transfer of knowledge. However, where the industry needs to recover there is a strong case fro protectionist policies (Merchant, 2007).
This was the approach taken by the Japanese government. Following the war the Japanese government asked the European car makers to hold back exporting cars to Japan. This helped
the industry to recover by limited and reducing the level of competition. In the short term the consumers in Japan may have suffered, but by limiting competition the Japanese can
manufacturers were able to rebuild the industry and make investments without having deal with competition. Had the Japanese government not taken this actions many of the car manufacturing firms may
not have been able to survive as they were unable to compete with their European counterparts in most aspects of business, including efficiency, marketing, design and finance (Thompson, 2005).
Protectionist policies alone will only limit the presence of foreign competition. This will not automatically mean the recovery of an industry. Where protectionist policies have been utilised it is usually
to give an industry sufficient time for the companies within it to recovery and become competitive. This is the way the industry developed in Japan. The companies themselves recovered and
developed more competitive practices. A number of approaches were seen. The adoption of practices that have become collectively known as total quality management (TQM) took place (Kliener, 1991). This
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