Here is the synopsis of our sample research paper on Toyota. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 13 page paper is an overview of Toyota, looking at its core competences in terms of manufacturing and process, how it competes with cost leadership and differentiation, as well as aspects such as marketing and vision. The bibliography cites 20 sources.
Page Count:
13 pages (~225 words per page)
File: TS14_TEtoyota1.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
known as the "King of Inventors" (Toyota, 2005). The money for the set up of the operation came form the sale of a patent for a loom machine. Toyota itself
was founded by Sakichi Toyodas son; Kiichiro Toyoda. The company has gone form strength to strength since that time, starting out as an automotive company it has now many other
non automotive division, such as the technology institute. In addition to this the automotive core operation has been developing new models, carefully managing internal operations and adapting to an international
market (Toyota, 2005). In 1957 the company opened the first manufacturing plant outside of Japan, and the factory in Brazil was only the first of many (Toyota, 2005). The
company competes with the use of both cost leadership and differentiation. 2. Cost Leadership Cost leadership is obtained in a number of ways,
this also includes the ways in which the goods are made, therefore this section includes details on operations and productions well as the cost leadership.
Michael Porter has considered the way in which firms compete, and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different
ways a competitor may get the edge on its rivals. In trying to undertake a cost advantage the company may seek to be the cost leader in either the industry,
or just the relevant segment of the industry. In each industry or segment only one company may occupy the cost leadership position. This means a company will "find and exploit
all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). This means that the cost to the firm of producing the good is lower
...