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Essay / Research Paper Abstract
This 5 page paper gives brief details about a number of toy companies, including Baby Einstein (now part of Disney), Fisher Price, Leapfrog, NECA, Marvel Toys, Mattel and Toys R Us. The paper gives details of the company head office, CEO, number of employees and an outline of any outreach or charitable giving. The bibliography cites 12 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEtoycomp.rtf
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Unformatted sample text from the term paper:
Disney as Baby Einstein is now a part of this larger company. The CEO is Robert Iger, the head office is located at 500 South Buena Vista Street, Burbank
CA 91521, the company employs 137,000 employees (Disney, 2007) The company is divided into 4 divisions and has hundreds of sites over the world, including theme parks, studies, television and
radio stations and Disney shops. The company has an outreach program which can be approached with requests by charities as well as
offering aid to large organizations such as the Red Cross and Red Crescent during times of crisis (Disney, 2007). In 2005 more than $190 million in cash and benefits in
kind, such as free air time, were given to charities. Each year thousands of people are helped, more than 5,000 wishes for the make a wish foundation are granted, and
more than 442,000 volunteer hours were given by Disneys volunteers (Disney, 2005). In 2004 it was $165 million in cash and in kind support, in 2003 it was $150 million,
$120 in 2002 and $100 million in 2001 Kay Bee Toys Key Bee (KB) Toys is a privately owned company, the current CEO is Andy Bailen and the
head office is located at 200 Toy Lane, Blairs, VA 24527. The company does not give details of any outreach programs and as a private company is not required to
make the same filings as a publicly traded company. As such further details are not available. Fisher Price Fisher price does not have separate filings as it is
part of the larger Mattel, Bob Eckert is the CEO, the company employs 32,000 people and has a head office located at 333 Continental Blvd. El Segundo CA 90245-5012. The
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