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Essay / Research Paper Abstract
A 10 page research paper that looks closely at the significance of festivals and events as a branding strategy for bringing tourists to the destination of Trinidad and Tobago in the Caribbean. The writer discusses the various festivals held on these islands; the demographics of this island nation; and evaluates the efficacy of using festivals and events as a branding strategy. Bibliography lists 8 sources.
Page Count:
10 pages (~225 words per page)
File: D0_khtandt.rtf
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Unformatted sample text from the term paper:
international tourists. They also develop strategies to promote that brand. Building a brand is a "long-term effort" and countries go about this endeavor in different ways (Bhakta 17). For example,
in 2004, the Indian government and the Federation of Indian Chambers of Commerce and Industry co-hosted a seminar to explore branding strategies for the country of India, highlighting the importance
of this endeavor in attracting international visitors (Bhakta 17). The following examination looks closely at the significance of festivals and events as a branding strategy for bringing tourists to the
destination of Trinidad and Tobago in the Caribbean. Developing a brand Tourism is the worlds largest industry and provides both an export and a developmental strategy for the worlds
poorest countries (Redefining tourism). It is estimated that by the year 2020, three times as many people will travel as they do today (Redefining tourism). With the ramifications of globalization
in the world marketplace, the dependence of many countries on tourism continues to grow as other segments of the economy struggle against tough external competition. In order to promote tourism,
each country needs to "formulate and manage a tourism strategy, which identifies and justifies its strategic objectives, priorities and targets" (Redefining tourism). Sustainable tourism should become a prime factor in
a countrys national export strategy, particularly in regards to developing and transition economies (Redefining tourism). Sources indicate that it is important that tourism should be sustainable. Consequently, tourism development
is moving away from a paradigm of mass tourism development to one that is more sustainable that preserved environment and culture (Redefining tourism). Furthermore, travelers are becoming more selective and
moving away from products toward having experiences (Redefining tourism). These travelers are looking for places that are rich in activities, rather than moving constantly to new locations. They are looking
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