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Essay / Research Paper Abstract
A 4 page research paper that offers analysis of an Internet ad, Quick-Loss AcaiBurn, Secret of the Amazon, using Toulmin's analytical process in order to determine its claim, data and warrants, which collectively present a strongly persuasive argument that support the reader purchasing this product. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: D0_khtoulad.rtf
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Unformatted sample text from the term paper:
theoretical model to use specifically in identifying and analyzing the arguments that are made in modern day advertising ("Toulmins Analysis"). The following analysis of an Internet ad, Quick-Loss AcaiBurn, Secret
of the Amazon, uses Toulmins analytical process in order to determine its claim, data and warrants, which collectively present a strongly persuasive argument that support the reader purchasing this product.
The claim of this product is that it will help the purchaser lose weight quickly. The acai berry is harvested in the "lush rainforests of Brazil, where it grows
on the "tops of the Amazon palm tree" ("Quick-Loss AcaiBurn"). An additional, but related claim, is that ingestion of this product will make the individual feel more energetic and healthy.
An implicit warrant in this argument is the assumption that people want to be thinner. This is certainly a valid assumption for most consumers, as overweight and obesity have reached
epidemic levels in the U.S. The data that is used to support the ads claims cites the endorsement of Dr. Nicholas Perrisone, who has a "popular daytime talk show" ("Quick-Loss
AcaiBurn"). The ad then presents a long list of claims, which are features of the acai berry that "some studies suggest" ("Quick-Loss AcaiBurn"). This list describes the acai berry has
having a "remarkable concentration of antioxidants including twice as many antioxidants as blueberries..." ("Quick-Loss AcaiBurn"). It also says that taking acai berry pills promotes cardiovascular and digestive health,
as well as "lower insulin levels and reduce inflammation ("Quick-Loss AcaiBurn"). The ad carefully qualifies the benefits with the words "may" and "suggest," which indicates that empirical evidence for these
qualities has not been conclusively proven. Furthermore, the ad indicates that use of the product alone is no sufficient for weight loss, as this diet aid should be combined with
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