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Essay / Research Paper Abstract
A 3 page executive summary for a larger marketing review of the Toshiba Tablet PC family of products. The summary addresses the product, target market, marketing strategy, the competition, distribution channels and communication tools being used with customers. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSitToshTabPC.rtf
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Unformatted sample text from the term paper:
beginning, the tablet PC has been an intriguing idea with countless meaningful, useful benefits. Unfortunately, for years the tablet PC remained only an excellent idea. Now it also
takes the form of practical application and form. The Product The Tablet PC is a notebook computer capable of meeting the specifications of
a desktop computer in every respect aside from size and weight. At 4.5 pounds, the Portege M400 is a docking notebook that doubles as a tablet PC. Its
display locks into place to take the appearance of a standard laptop but also swivels to fold flat for use as a tablet (Toshiba Portege M400-S4032 Tablet PC, n.d.).
Using the Pentium Centrino processor and with its heat vent on the side rather than on the bottom of the unit (Doyle, 2005), the
Tablet PCs can be true laptop computers or tablets when the user chooses. The unit can rest on the users lap with full comfort.
Doyle (2005) reviews the R15 Satellite; the Society of Management Accountants of Canada (2005) states that the Portege M400 "demonstrates how much the technology has evolved to suit
the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searchable text, making them particularly useful to business
and education. Target Market Toshiba gives home and home business users passing attention, but it is business and education users on which the
company focuses most. In business, the Tablet PC has found application in the healthcare, pharmaceutical, insurance and financial services industries. In education, the Tablet PC has been used
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