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Essay / Research Paper Abstract
A 7 page paper discussing Google's choice to operate two Chinese language sites, one self-censored within China and another uncensored site outside of China. The decision allows Google to operate within China law while also serving stakeholders. Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: CJ6_KSbusEthGoog.doc
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Unformatted sample text from the term paper:
Business, Tom MacLean, devised and implemented a middle-ground approach to operating in China, but instead of drawing praise MacLeans solution had generated much negative publicity for Google. Critics saw
Google as "giving in" to the remains of Chinas dedication to communist ideals, even as the countrys economy moved closer to capitalism all the time. MacLean needs now to
explain his decisions to more senior management. The Situation From its inception, Google has been known as a maverick within its industry.
It made money through the same routes as its competitors, yet not in the same way. Google prides itself on the integrity of its operation and the information provided
to site users. Advertisements are highlighted as such, and Google favors sites that are free from commercial content where possible. Clearly commercial pages are listed far down any
search results list, with noncommercial pages being listed on the first one or two pages that gain virtually all of site users attention. Would-be advertisers are not able to
purchase any position within search term results as is the case with other search engines. Keeping to a form of operation consistent with
Googles own definition of acceptability has been difficult in China. Google resisted Chinese censorship for some time, making a Chinese language Google available to tech-savvy Chinese users who were
able to move past the governments censorship tools. This Google version originated from outside of China and so is not subject to Chinese law. Googles choice to placate
Chinas government proved to be unpopular with some. Google capitulated and produced a Chinese site within China, one that adhered to all government censorship regulations. The full, uncensored
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