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Essay / Research Paper Abstract
A 10 page paper examining an overview of retail franchising. From it's A & W Root Beer beginnings in 1919, franchising has blossomed over the years and particularly since the late 1960s. Those purchasing franchises used to worry about the loss of total control over their own businesses and that still is an issue with many who otherwise would choose to place their fortunes into the hands of a national organization. But despite sizeable initial and ongoing franchising fees, there can be great advantage in purchasing a franchise in that the entrepreneur does not necessarily have to personally make all the mistakes from which he can learn. Franchising is in a boom state because it offers so many opportunities: the franchising company is allowed to grow using other people's money, and the provider of that money receives support and advice from the company. Bibliography lists 11 sources.
Page Count:
10 pages (~225 words per page)
File: D0_Retailf.wps
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