Here is the synopsis of our sample research paper on Tobacco Settlement. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5 page paper provides an executive summary of a Wall Street Journal article reporting on a tobacco settlement. The summary relates the facts to other situations in business. No additional sources cited.
Page Count:
5 pages (~225 words per page)
File: D0_Tobaset.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
the seemingly innocuous Joe Camel. It was merely a cartoon. Yet, a recent ban on that cartoon being placed on bill boards only created another questionable situation. It was reported
that a large replacement was put up in Times Square and that it depicted a rather sexy woman smoking a cigarette. A talk show personality did ask whether or not
the Joe Camel advertising or the new poster would be more seductive to adolescents. While the tobaccos companies bouts with lawmakers are nothing new, the industry has been hard hit
in recent times. The article makes reference to a recent settlement which made peace with eight states and included a $1.45 billion award. But Hwang and Geyelin report that the
settlement is far better than was expected. Yet, while tobacco executives were anticipating being taken to the cleaners, they did not get off too easy. After all, they must pay
for damages to the tune of more than one billion dollars, which is a hefty sum and as the article continues, increasingly higher monies to be distributed are revealed. Did
they really get a good deal? The reason why it is believed that they did well had little to do with the settlement figure. Rather, it is their future earning
potential that most concerned them and it was reported that legislation drawn up in June of 1997, which would have put a heavier ban on advertising, was omitted from the
deal. Thus, rather than prohibiting all outdoor advertising, the new deal merely limits that to large signs near retailers. Additionally, the original promise included a ban on all cartoons and
human representations while the new legislation only bans cartoon characters on the ads themselves. It further does allow that cartoons be used on cigarette packages. Perhaps the theory is that
...