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Essay / Research Paper Abstract
This 8 page paper evaluates Time Warner's international investments and also provides an analysis of its particular strategy. Some background information is provided about the company, inclusive of its merger with AOL.
Bibliography lists 8 sources.
Page Count:
8 pages (~225 words per page)
File: RT13_SA408TW.rtf
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Unformatted sample text from the term paper:
Online roots and has delved into several areas of international investment. Of course, the constant expansion of Time Warner is not all that uncharacteristic. Prior to the merger, Time Warner
was a major global player. Still, while that is the case, it has endured many ups and downs. Time Warner reportedly earned 638 million dollars during its 2003 fourth
quarter, something that was quite welcome after its "45-billion-dollar loss" that occurred in 2002 ("Time Warner," 2004). In 2003, the company would drop AOL from its name and go
back to the way it was as simply Time Warner (2004). Time Warner, the primary player in the merger with AOL, had been the nations second-largest cable provider and
handled about 20% of the market at the time (Klein, 2000). Things were difficult during the negotiation process. The Federal Trade Commission gave AOL and Time Warner up
to the end of November of 2000 to satisfy its problems with market place competition (2000). Apparently, they made a convincing case because the deal did get the green
light in the end. The problem with this deal is that both companies had dominated their respective markets and have had similar corporate cultures. They have in fact been quite
aggressive. For example, Time Warner had demanded big chunks of revenue and control from some of its potential business partners (Klein, 2000). AOL has been found to have imposed
contractual conditions on companies that punish them if they do not favor AOLs Web content (2000). The question that the FTC was concerned with is how the merger would affect
other businesses and customers. Will there be one big bully on the street as opposed to two plain bullies in this competitive arena? That is one way of looking at
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