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Essay / Research Paper Abstract
A 13 page paper discussing expansion of a Chinese company into Australia. Australia appears to be a good choice for Timax’s international expansion. Fully Western in its culture, Australia knows well how to deal with Western businesses, while also being attuned to the Asian culture. Australia’s economy is more robust than most of those of the West, and it currently seeks to become much more focused on global trade than in the past. Australia offers promise for current expansion, as well as being useful in a liaison position for further international expansion in the future. The purpose here is to provide some of the many questions that the company will need to ask prior to committing to any expansion into Australia. Bibliography lists 7 sources.
Page Count:
13 pages (~225 words per page)
File: CC6_KSmktgIntlAusT.rtf
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Unformatted sample text from the term paper:
China, Timax Machinery Co. Ltd. now seeks to explore the possibility of expanding into Australia. The purpose here is to provide some of the many questions that the company
will need to ask prior to committing to any expansion into Australia. Australia appears to be a good choice for Timaxs international expansion.
Fully Western in its culture, Australia knows well how to deal with Western businesses, while also being attuned to the Asian culture. Australias economy is more robust than
most of those of the West, and it currently seeks to become much more focused on global trade than in the past. Australia offers promise for current expansion, as
well as being useful in a liaison position for further international expansion in the future. The Product and the Firm Timax Machinery Co.
Ltd., founded in 1983, operates two manufacturing facilities in China and employs 1,500 people. The company specialized in the production of six- to eight-headed spindle Computer Numerical Control (CNC)
drilling machinery for use in circuit board production until the late 1990s, when it sought to develop presence in the segment of the market seeking two- to four-headed spindle CNC
machinery. Timaxs primary markets currently are in China, Hong Kong, Korea and the US; its closest competitors are Hitachi, Schmoll, Pluritec, Prosulex and
Mania. Timax has two distinct competitive advantages over its competition, however. Timax is better able to compete on price and quality than are its competitors. It leads
price competition in the six- to eight-headed spindle machine market, and it leads in quality in the market for the smaller machines it now seeks to export to Australia.
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