Here is the synopsis of our sample research paper on TiVo: Creating A Need. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
5 pages in length. The writer creates a management memorandum to help the company focus on assembling a target market for a new product. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: LM1_TLCTivo.rtf
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Unformatted sample text from the term paper:
owners and those who know of TiVo but have no concept of its function, several issues must be addressed whereby the end result renders a comprehensive approach that illustrates the
diversity inherent to such a technological advancement in electronics. Clarity of concept, mission statement and vision are critical components to reaching the stated objective; to move forward without having
a clear image of the expected outcome is to hinder the campaigns purpose. Moreover, it is imperative to understand the extent to which todays consumer market is an ever-evolving,
ever-changing entity with buyers tastes and preferences similar to the attention span of a two-year-old child. As such, the greater the focus placed upon diversity and absence of historical
barriers, the more accurately the need will be created and the target market will be reached. Strategic managers and researchers have always been interested in the competition factor of
reaching target markets; typically, this effort is focused upon the relationship between the companys environmental opportunities and threats on one hand, and the internal strength and weakness on the other.
This analysis, known as the SWOT analysis (strengths, weaknesses, opportunities and threats) is traditional logic that suggests firms use the internal strengths for exploiting opportunities while avoiding internal weaknesses,
becoming more likely to gain competitive advantages. The following is a projected composite of TiVos analysis in relation to creating a need for consumers: STRENGTHS
o Build upon a stellar reputation o Strong company image through traditional and e-commerce o Dedication to excellence o Focus on detail to the point of obsession o Attract consumers
who are frustrated with existing choices within the record/replay market o Reach target market through technology WEAKNESSES o Up against a barrier of unacquainted consumers o
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