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Essay / Research Paper Abstract
This 3 page paper suggests 3 new strategies that could be adopted by Wal-Mart to help them with their purpose of “saving people money so they can live better”. The suggestions include adoption of the service value chain model, the use of a suggestion scheme and a strategic alliance with a charity. The bibliography cites 4 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TE3newstrat.rtf
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Unformatted sample text from the term paper:
2010). The main strategy appears to be one of gaining and using market power, effective marketing and a clear positioning and the ability to gain the advantages of economy of
scope and scale as well as very effective supply chain management. The firm may be very efficient, but there are still strategies that may be considered in order to help
the firm improve further. The first strategy is the adoption of the service value chain model. This model is based on research
that indicates a strong link between the quality of service is provided by the employees often organization and what is taking place inside that organization (Cook, 2008). Sears attributes the
adoption of an "employee customer profit chain" with the significant turnaround of a loss making department. In a single year the merchandising division moved from a $3 billion deficit to
a net income of $752 million (Cook, 2008). This indicates a major potential to add value to the organisation and where there are happy employees they are also likely to
be more competitive and give better cuotmer service. This may be implemented with a range of measures; fro an open door policy through to more human relations school processes, metrics
that may be used to measure this may include scores in employee satisfaction surveys. Increased internal efficiencies may help to create value that may be passed into the customers. The
levels of satisfaction may also keep the customers returning, This is supported by Kotler and Keller (2008) who argue that loyalty is gained by the company which is able to
meet and exceed customer expectations so that the customer will want to repeat that experience, where riches the experience of the service or the experience of purchasing and then using
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