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Essay / Research Paper Abstract
This 4 page paper identifies 3 different marketing ideas for large organizations. One marketing idea is presented for McDonalds, Starbucks and an Electricity supply company. The ideas are outlined, justified and risks discussed. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TE3market.doc
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Unformatted sample text from the term paper:
for providing different types of programs. However, there is a gap within the offerings, all burgers offered are full-size. There is the potential to offer a new product; sliders, miniature
burgers that are sold several in a portion. These can be found in many restaurant menus, and in other fast food chains. This may be seen as a strong opportunity
to increase sales by offering a new product, which may be bought in addition to existing products and also make attract new customers. It may be argued that the strategy
is a low hanging fruit opportunity, as it will be utilizing the existing equipment and resources of the firm. There would need to be some new input into the company,
which it is likely to be supplied by the existing suppliers with whom McDonald already have a strong strategic alliance (McDonalds, 2011). The company supplying the burgers would need to
be able to produce and supply the miniature burgers to be used in the sliders, likewise the company supplying the burger buns also need to be able to supply the
miniature buns. Wrapping would also need to be designed. McDonalds could utilize existing grills and toasters, train existing staff and use the existing facilities to produce and sell these burgers.
The requirements in terms of addressing the burgers can be met by the existing supplies and facilities. The attraction of the sliders would be a renewal to the McDonalds menu,
increasing the choice for consumers, and with a small product that would be the potential to sell additional products to existing customers, to be eaten on the side, as well
as increase sales to existing customers on the occasions and attract new customers. However, there are also some risks. With the introduction of any new product into an existing product
...