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Essay / Research Paper Abstract
This 5 page paper looks at 3 different companies and suggests 3 different strategies for each firm. With each suggested the advantages and disadvantages and noted and the strategy is classified as a home run, a single strategy or a low hanging fruit strategy. Recommendations are made for each firm. The bibliography cites 4 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TE3and3st.doc
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Unformatted sample text from the term paper:
the potential of different growth opportunities to determine which, if any, are most viable and likely to add value. Looking at three firms three different opportunities for each may be
discussed. Starbucks Starbucks is a well known coffee chain; the firm is already established with a core service providing a coffee shop experience. The first potential strategy is to
undertake further international growth, the firm is already in more than 50 countries and understands the way in which expansion takes place (Starbucks, 2011). There are many potential markets
including, but not limited to Norway, Finland, Italy and India. The international expansion strategy is a Home Run, it is a long term investment which will require capital investment and
is risky and establishing market share may take time as there is existing competition. However the firm has a strong marketing strength and expansion through the use of the franchise
model can help reduce capital needed, spread the risk as well as provide the benefit of local knowledge. This may increase the markets, the revenues and the long term profit.
The second strategy is the development of a new style drink; the firm has undertaken this strategy before. The new product may be a variant ion the existing
beverages offered; for example a new type of frapachino, or something to join the recently launched cr?me brulee moccachinos. This may be seen as a single strategy, which is a
relatively easy to compete strategy, with lower investment costs and risks. This may result in some cannibalization from existing product ranges, and will increase the potential workload and capital tired
up in stock. It may also increase sales, attract new customers and enhance the image of the firm able to offer a wide range of beverages.
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