Sample Essay on:
Theodore Levitt/ "The Marketing Imagination"

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Essay / Research Paper Abstract

An 8 page analysis of Theodore Levitt's book. This book is predicated on the assumption that the way to cope with the question "what's new?"—as well as "what's old and enduring"—is by being well-read and by thinking straight (xxii). No additional sources cited.

Page Count:

8 pages (~225 words per page)

File: KE9_99levitt.wps

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