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Essay / Research Paper Abstract
This 14 page paper looks at the performance benefits that may be associated with the adoption of CSR strategies by a firm. The benefits to shareholders, employees, customers and other stakeholders are considered with reference to theory illustrated with real world examples. The bibliography cites 15 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TECSRben.rtf
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Unformatted sample text from the term paper:
professional or trade press. The idea is that where companies adopt corporate social responsibility (CSR) policies this will have a positive impact on some parts of their performance as it
relates to the role they play in a broader social rather than purely commercial context. If a company chooses to adopt CSR policies then it may be argued there need
to be some drivers to facilitate that decision and make is acceptable and even desirable; to be viable it may be argued that there needs to be a belief that
the results of the CSR policies will have on way performance can be measured. In many business contexts the rhetoric of fashionable
trends does not always translate in to realized advantages; the questions what realistic impact can CSR have on a companys performance. The idea of CSR has received a
great deal of attention, but to determine the impact, or even the potential impact on a companys performance it is necessary to first define what it meant by CSR. One
good definition is that of Holme and Watts (2000); "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the
quality of life of the workforce and their families as well as of the local community and society at large". Within
this there may be the extension of the concept to the approaches such as environmentalism to the way in which corporate governance may be taking place.
Mackey (et al, 2007) note that there are many definitions, but a commonality is a focus on the voluntary actions of a firm "designed to improve
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