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Essay / Research Paper Abstract
This 6 page paper looks at Apple's iPad, describing what it is, looking at the potential target market and considering the way in which it may be marketed and how marketing may be improved. The bibliography cites 4 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEipadma.rtf
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Unformatted sample text from the term paper:
to one which is seen as a lifestyle brand of technologically related products that all have similar characteristics; empowering the users. The iPad is the latest of these devices, following
the iPhone and the iPod. To consider the potential of this new device, launched in April 2010, we can consider it a product itself, the role that the iPad will
be up to play in terms of consumption, as well as the potential target market or markets and with this understanding there is potential to consider innovative ways that the
company could use to market the products and whether or not this marketing is appealing to the target market, and their needs and desires, or is simply seeking to manipulate
them. The iPad is based on the concept of a tablet computer, the closest existing device is that of a touch screen net
book, but it is much smaller and easier to use. The positioning of the product places is between the use of smart phones, including touch screen smart phones and laptop
computers (Apple, 2010). The iPad may be seen as the next step from the iPhone and the iPod Touch, utilizing an operating system
similar to that of the iPhone, the device is controlled by the a multi-touch LCD screen, and has a wide range of uses, used for Internet browsing, gaming, general media
consumption as well as for light content creation (Apple, 2010). One of the main features is that of Internet browsing, facilitating the use of different online activities, including social networking,
general browsing and other communications applications. The iPad can make use of WiFi, in addition to this there is a 3G capability to facilitate browsing of the Internet, as well
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