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Essay / Research Paper Abstract
This 22 page paper is based on a case study supplied by the student. The paper examines the market for bottles water using a PEST analysis. The second part of the paper looks at some major bottles water suppliers, including Nestle, Group Danone, Coca Cola, PepsiCo and Suntory discussing the way they compete, the strengths and weaknesses of their strategies and the way that their strategies may be seen as a reaction to their rivals. The bibliography cites 10 sources.
Page Count:
22 pages (~225 words per page)
File: TS14_TEwaterind.rtf
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Unformatted sample text from the term paper:
instead of other drinks such as carbonated drinks and coffee. The result is a growing market which still has a potential capacity to grow further. The market in Europe is
more mature than the market in the US, but the United States has a market were great deal of growth potential due to the average lower consumption per capita, with
the potential to increase exponentially. To examine the industry the different factors that influence it can be examined. A good model for this is a PEST analysis which looks at
the political, economic, social and technological influences. There are a number of political influences that have helped to enhance the water market. Water, especially in United States, has generally been
perceived as a safe drink. The municipal water systems provide some of the cleanest drinking water in the world. The supply of water is controlled by legislation, and a change
in the legislation concerning the municipal supply has had an impact on the demand for bottled water. Concerns over the municipal water supply came to the fore in 1993 when
Milwaukee saw flu like symptoms and 400,000 residents who consumed contaminated tap water. The incident resulted in nearly 100 deaths of people that had impaired immune systems.
Since that time, problems with the municipal water systems have been reported by the media a number of times over the years where there
was contamination. The result was increased levels of legislation to control the quality of tap water. The safe drinking water act amendments 1996 are not deemed to be sufficient enough
by the environmental protection agency (EPA), and in the year 2000 there was a congressional discussion concerning the way that the act should be amended in order to increase the
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