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The Walt Disney Company: TQM And Customer Focused Strategy

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Essay / Research Paper Abstract

16 pages in length. Staying one step ahead of the competition is a critical factor of success, no matter under what industry a particular business might fall. Travel and tourism are especially bound to this mantra, inasmuch as there is a tremendous amount of revenue at stake where business and recreational travelers are concerned. Even seemingly untouchable operations are just as prone to economic fluctuations dependent upon myriad variables; however, these companies give off the impression of inviolability because they have prepared themselves to weather virtually any kind of industry hazard thrown their way. The Walt Disney Company represents the epitome of what it means to incorporate total quality management (TQM) with a wholly customer focused strategy. Bibliography lists 15 sources.

Page Count:

16 pages (~225 words per page)

File: LM1_TLCDisney.rtf

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Unformatted sample text from the term paper:

especially bound to this mantra, inasmuch as there is a tremendous amount of revenue at stake where business and recreational travelers are concerned. Even seemingly untouchable operations are just as prone to economic fluctuations dependent upon myriad variables; however, these companies give off the impression of inviolability because they have prepared themselves to weather virtually any kind of industry hazard thrown their way. The Walt Disney Company represents the epitome of what it means to incorporate total quality management (TQM) with a wholly customer focused strategy. II. THE RIGHT FORMULA Standing apart from the norm is often construed as being stricken with an alienating sense of individualism stemming from ones desire to extract oneself from the social standard. Given the fact that some of the most successful people in the world have done just that, it becomes quite clear how the aspect of customer focused strategy not only has a positive impact upon society as a whole but also provides the diversity that is requisite to any economically flourishing community. The Walt Disney Company understands what it means to apply this formula with a combination of finesse and fervor in order to obtain tremendous results. Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach to business was tempered with humanistic tendencies. The manner by which Disney took an idea that existed only in his head and transformed it into one of the top moneymakers of the entertainment industry is a testament to the strength, determination and basic fundamentals he always incorporated into his motivational efforts. As a direct result, not only are his parks visitors happy to experience his fantasy creation year after year, ...

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