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Essay / Research Paper Abstract
This 5 page paper considers whether or not it is viable for a car rental company to look at adding alternative fuel cars to their rental fleet. Issues such as practicality, demand, cost and strategy are all discussed. The bibliography cites 7 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEalfuelrent.rtf
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Unformatted sample text from the term paper:
both advantages and disadvantages to a strategy using alternate fuel cars. The idea is not new, there are already a number car rental firms that have moved in this direction,
in California Enterprise Rent a Car has a felt of vehicles which has been expanded to include hybrid vehicles, bio diesel car and flex fuel, one of these cars is
the Saturn VUE hybrid, 160 vehicles were delivered in 2007 (Business Wire, 2007). Enterprise are not alone, an Hawaii firm has also moved into Los Angeles; Bio-Beetle Eco Rental Cars
offer bio-diesel Volkswagen cars for rental (Design News, 2006). This may start to indicate that there is a demand for alternate fuel cars in the rental market, however it is
still relativity early days for alternate fuel cars, and to consider the expansion into this area is necessary to consider the feasibility in practical and strategic terms. There are
a number of potential alterative fuels that are used, some of which are likely to be more viable than others. The options include battery operated cars, also known as electric
cars, the use of bio diesel, the idea of solar powered cars has been developed to a limited extent, but is not commercially available, gas vehicles are also available and
the use of other single source fuels, such as ammonia fueled vehicles. There are some practical difficulties with single alternative fuel cars; the issue of refueling. For electric car
there is a limited range and the driver will need to find a recharge point, this can create issues dependant on the use that the renter will put the car
to. Even the more common alternative fuels can present some problems, which were seen with Bio-Beetle Eco Rental Cars. When this firm expanded to Los Angeles were attracted to Los
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