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Essay / Research Paper Abstract
This 7 page paper looks at the value of marketing operations and considers the way that the practice of marketing operations will help a company remain competitive in the way the details of products or services. The concept of marketing operations along with some the ways in which it is practiced is discussed. The bibliography cites 7 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEmarops.rtf
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Unformatted sample text from the term paper:
it is the way that they are brought together in an operational function that is an evolution and innovation on previous ideas. Effective marketing operations has been argued as an
approach that will help a firm to market goods successfully and ensure competitiveness in the market place. Marketing operations may be argued as the aspect of marketing where there is
a movement towards the use of measurements and metrics and their application to the marketing function, with responsibility for measuring and assessing performance, which ties in with aspects such as
budgeting, strategic planning, process and professional development and data management. This is a function that helps with the alignment of the marketing departments with other departments, from research and development
through to production and sales as well as working with the marketing functions. In any business there is the need to measure performance otherwise the level of achievement cannot
be placed in a meaningful context and there is no way of assessing the success and efficiency, or failures and waste, within an organization (Mintzberg et al, 2008). Measurement allows
for an assessment against past performance, to assess achievement against targets as well as for use in benchmarking. As such, this may be seen as an approach that will help
to increase efficiency in a marketing context this means maintaining and increasing the level of competitiveness from all aspects of the marketing functions, such as ensuring that the satisfaction levels
of consumers is highly helping to create repeat business and a string brand, through to the assessment and fine tuning of marketing campaigns based on observed and measured results, as
well as keeping the costs under control with the budgets (Kotler and Keller, 2008). For example assessing the most cost effective marketing channels (Hardesty and Leff, 2010) To consider how
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