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Essay / Research Paper Abstract
This 4 page paper looks at Michael Porter’s value chain and the way it is seen as BMW’s Mini Cooper plant in the UK. The paper looks at the inbound logistics, the operations, the outbound logistics, the marketing and sales and the service. The bibliography cites 6 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEbmwval.rtf
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Unformatted sample text from the term paper:
the ideas, but the way in which they operate together to realise competitive advantages. The competitive advantage may stem from the individual activities, but this needs to maintained and not
lost (Thompson 1998). The value chain, shown in figure 1 below, which was proposed by Michael Porter states there are five main activities and a range of support
activities. The primary activities are those at the bottom of the illustration, moving left to right; inbound logistics, operations, outbound logistics, marketing and sales and service. Figure 1 The
Value Chain (Porter, 1985). We can use this model to examine the BMW Mini Cooper value chain. The plant is located in Oxford, England. The first activity is
the inbound logistics. These include the receipt, storage and internal inputs to the process. The initial inputs consisted of a $ 400 million refit to the Oxford facility, this
was aided the support function of the technology development for the computerised line. This was a single input. In terms of the components may are received with some work already
performance. For example, looking at the diesel version of the Mini to be released later in 2003 this will arrive with many components already assembled for Toyota (Voight, 2003).
May of the inputs are from internal sources form the BMW group, and stock control is computerised and kept to a minimum, although
there is not a just in time management system, in place. The arrival and management of these parts is managed by an automated system similar to that seen at
BMWs Sequence Centre (Maloney, 2003). In terms of human input, when the factory is producing 100,000 units a year, there will be the requirement for 2,5000 staff, this
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