Sample Essay on:
The Use of TQM to Improve Customer Satisfaction in A Manufacturing, A Service and A Non Profit Organization

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Essay / Research Paper Abstract

This 7 page paper looms a three examples of how different TQM tools have been used to improve customers’ satisfaction by a range of firms. The paper looks at a manufacturing firm, a firm offering an after sakes service and a not for profit organization. The bibliography cites 6 sources.

Page Count:

7 pages (~225 words per page)

File: TS14_TETQMmixed.rtf

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Unformatted sample text from the term paper:

which has become a popular and well know management system. It has a broad basis with the general objective of increasing production whilst decreasing costs. It concentrates on a multifaceted holistic approach which includes team development, statistical quality control, which is where its origins lie (Thompson, 2005), process management, assessment of customer needs, fact-based decision making, continuous quality improvement, and benchmarking (Keys 1998). Total Quality Management system assumes a primary objective is to enhance quality through customer satisfaction and statistical control of organisational systems and processes. This is true in manufacturing, service and non profit organizations. By looking at each we can see how TQM has played a role in the move for customer-driven quality. Looking at the manufacturing sector there may be the most examples. If we use the well known electrical manufacturer Motorola. Motorola the have a reputation for near perfect product lines, with very few faults in their production processes however, this was not always the case. The change was accomplished with a great deal of hard work and dedication from all levels of staff. In 1988 Motorola was the very first company to win the American Malcolm Baldrige National Quality Award, an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality had been the adoption of the Six Sigma model, and this gained more attention. The Six Sigma system is a tool that has the aim of giving information that can be used to develop and monitor systems with the goal of making those systems near perfect. The tool definition can be seen as derived form its name. The main aspect in the way this changed the culture of an entire commercial generation is that ...

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