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Essay / Research Paper Abstract
This 6 page paper looks at the use of Mascots in the Olympic Games since their first appearance with Waldi in the 1976 Munich Games. and discusses the hypothesis that "As Olympic mascots become more and more popular it had become like a machine that only focused on marking, economic interest rather than to view as a supreme symbol that is originally use to express culture and Olympic game of the host country". The purpose and value of the mascots is considered, along with their evolution and history as well as marketing value. The bibliography cites 6 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEmasolympic.rtf
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Unformatted sample text from the term paper:
Effects 6 6. Conclusion 7 References 7 1. Introduction The existence and value of mascots has been established for many decades, sporting reams have used mascots, commercial brands have used mascots, and more
recently the Olympic Games have used mascots. The idea of a single easily recognizable symbol that is associated with the international event may be seen as a useful marketing tool,
but it also provides a number of economic opportunities for merchandising. The first mascot was used in 1972 in Munich, but the change in the role of the mascot
appears to reach a critical point with the where there was the use of Misha, the mascot of the Mascow 1980 games. This may be viewed as a gradual evolution
concerning the way mascots were used and the way the Olympic games were marketed. From the increased attention that is paid to
the mascots and the increase in the level of merchandising it may be hypothesized that "As Olympic mascots become more and more popular it had become like a machine that
only focused on marking, economic interest rather than to view as a supreme symbol that is originally use to express culture and Olympic game of the host country". This may
be a cynical perception of the Olympic mascots, but with the higher levels of investment in Olympic Games and research that indicates that there are often economic motivations for long
term benefits that underlie the desire to host the Olympic Games (Andranovich et al 113), it is not an unreasonable assumption. In order to assess this it is necessary to
examine the way which mascots have been used by the by the Olympic Games and the relevant bodies concerned with marketing and supporting the games. 2. The Origin of Olympic
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