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Essay / Research Paper Abstract
This 3 page paper looks at why missions statements may be used, how they can be used, what they should contain and the way they may be interpreted as well as considering whether or not they are necessary. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEmstatement.rtf
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Unformatted sample text from the term paper:
groups of stakeholders which may be internal or external. Therefore, the mission statement is important as a communication tool and may be the source of reference, inspiration or framework of
management and employees. There is a great deal of evidence that shows for a company to be successful the management and employees need to share the same goals and
be working in the same direction. This does not mean the goals have to be exactly the same, but they should at least be compatible (Thompson, 2005). Therefore, the mission
statement can act as a tool and a point of reference. However, not all mission statements are equally effective, so to be a useful tool it needs to be out
together in a way that can be easily understood. Radtke (1998) argues that a mission statement should be a maximum of a paragraph in length, and should be able
to define and explain what it is the company does in a clear and concise manner and should also include what the company plans or the future in very general
terms. Such as to be the best or to be the most reliable, as well as reflecting the values and nature of the work the organisation undertakes, therefore, a statement
simply to be the best is not enough. Radtke (1998) also argues that the mission statement it also needs to be in simple language, avoiding specialist terms or of industry
short hand, otherwise the statement may be understood by those already within the field, but will exclude many others from understanding the mission of the company (Radtke, 1998). Therefore, in
summarising the above there are several factors that need to be within a statement to make it a true and effective mission statement. These are the purpose of the organisation;
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