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Essay / Research Paper Abstract
This 7 page paper looks at health clubs and gyms with a focus on marketing. Bally's is used as an example. An example questionnaire for research purposes is provided. Bibliography lists 8 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA313fit.rtf
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Unformatted sample text from the term paper:
to other leisure and hospitality sectors. At the same time, marketing a gym is a rather daunting task. After all, gyms are no longer just for young men who want
muscles. Today, there is an emphasis on health and todays health clubs have pools, saunas, provide massages and have places to sit and talk. No longer are these venues
simply sweaty rooms with free weights and a few machines. Instead, gyms and health clubs offer a broad range of activities including classes and individuals instruction. Gyms have also become
wonderful places to meet others and the new singles bar of sorts. People who are in shape will seek others who also take personal health and fitness seriously. In addition
to being social places, health clubs also cater to the aging boomers who have embarked on the fitness craze. People are living longer and as people age, they find that
they need exercise more than ever. Hence, there are a variety of markets from young to old and both genders are now certainly approachable. Todays fitness industry caters to a
broad range of demographic which is why marketing health clubs is quite a challenge in the twenty-first century. II. The Gym Industry
The health club industry has been shown to be tough during even the most difficult economic times ("Industry," 2002). Since 1992, when the United States came out of recession, the
number of health clubs increased by close to 40 % (2002, p. 50). Also, some believe that even during current economic conditions, gyms will thrive. Why? Research
by Roper Starch Worldwide has shown that the reasons people join clubs have changed, and with an aging population, membership is seen to be more of a necessity than a
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