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Essay / Research Paper Abstract
This 6 page paper outlines the UK retail clothing industry. The paper beginning with a PESTLE analysis looking at the political, economic, social, technological, legal and environmental influences on the industry. Porters five forces model is then used to look at the influences internal to the industry. The paper ends by looking at the different sectors within the industry. The bibliography cites 13 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEclothm.rtf
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Unformatted sample text from the term paper:
is to assess the current situations in the retailing clothing market by looking at the different factors that influence it. 2. PESTLE Analysis Many of the factors in a PESTLE
analysis will overlap. The political situation in the UK is one that stable and encourages competition. However, there is also a notable correlation with many of the major companies and
their links with the government. The increased emphasis that is placed by the government of technical awareness and e-commerce may be increasing the medium though which clothes, along with other
goods are sold. The way in which the market is structured and planning permission is given may also be seen as encouraging the development of larger out of town shops
in retail parks. The low interest rates set by the bank of England to gain the government economic targets may also be seen as encouraging borrowing and impacting on the
economy. The economic climate is a strong influence on the clothing market. In 2002 the market only grew by 4% to ?33.51 billion (Euromonitor, 2003). This reflected a modest
increase in the economy, much of which was lead by consumer spending and increasing debt levels. Cloths are product that credit cards and store cards are frequently used on. However,
in recent years, when the economy has been slower there has been a shift in spending, with a higher level of discount stores gaining ground on the brand names.
Social influences are also felt, this s a sector that is strongly influenced by fashions and trends. The teenage and womens wear market are particularly sensitive to these influences. Trends
may be seen as a result of many events, football shirt sales increase just before and during the football season, there are also seasonal influences (Kotler, 2000). It is also
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