Here is the synopsis of our sample research paper on The UK Postal Service. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 16 page paper examines the postal services industry in the UK with the use of an in-depth Porters Five Forces Analysis. The paper considers the Post Office or Royal Mail (including Parcel Force) as the major supplier, but also includes consideration of other delivery or courier companies such as DHL, FedEx, UPS and TNT. Following this in-depth analysis the paper then considers the way in which a marketing manager can hypothetically change or influence the determinants of each force in order to provide a more conducive competitive environment for companies in that sector or industry. The final part of the paper then looks at how a HRM manager and an operations manager may also influence these factors. The bibliography cites 20 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEpost5for.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
officially as Consignia. For many years there has been talk of privatising the post office with the foundations already being laid down that any government can sell off the Post
Office with the Postal Services Act 2000 (Lexis, 2004), which also lays down some protection for the consumers. An alterative paradigm of liberalisation has also been proposed, and when looking
at postal services in terms of the delivery of letters and parcels this has already taken place. Whatever policy is followed in the future the royal mail part of
Consignia need to be aware of the business environment so that they are equipped to deal with change. The industry itself can be examined with the use of Porters Five
Forces Analysis. 2. Porters Five Forces Analysis Existing Competition The first of Porters five forces is that of rivalry (Porter, 1980). The postal services may be divided into two
parts, the letters and the parcels. For letters the post office has several advantages. The first is that there is a very well established network of delivery and collection systems.
This has been established over many decades and the service has an almost 100% brand recognition. It is recognised that there are some areas were delivery and collection will cost
more than any potential profits, this has lead to some level of protection in order to prevent the decline of services. For the delivery of most letters the Royal
Mail has a monopoly. The current poison is that where the postage of a letter costs less than ?1 or there is a weight of under 350 grams the Post
Office is the only permitted carrier (Senior, 2001). This gives the Post Office/Royal mail a strong competitive advantage when it comes to gaining business, they have become the default provider
...