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Essay / Research Paper Abstract
This 4 page paper looks at the Toshiba Tablet PC using the 4 P’s model to examine the product price, placement and promotion of the computer. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEtoshtab4p.rtf
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Unformatted sample text from the term paper:
the palmtops that were portable but weak. This product may be examined with the use of the 4 Ps model. This supports the image of a professional quality company with
an above average product at a reasonable price, which is pitched at the higher middle business market. The first P is product,
this looks at various characteristics as the range and variety, the quality of the product, the features it offered, the use of brand names, the sizes or design and the
services that may come with it as well as warranties that may be given and returns issues. The product, as seen above, has been developed with the comical market as
the main target market, for users that needed a powerful computer system but also needed portability (Infoworld, 2002). At the time of the launch there were already some small and
lightweight laptop computers with wireless capability being sold that Toshiba had nicknamed "corridor cruisers" (Infoworld, 2002). The Toshiba Tablet PC takes this a stage further and creates the features that
were demanded by the market, such as a more bulky feel in the hand as well as the use of a special Microsoft Tablet operating system designed fore this new
generation of computers, the current version being Windows XP Professional--Tablet PC (Machado, 2004). This also means the product is more suitable for use with networks due to a high level
of compatibility as well as familiarity with Microsoft applications. The warranties given have been broadly in line with other products warranties, varying
around the world, but usually based in 12 months, the company have also made use of the existing resources to provide product support in most countries for the computers that
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