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Essay / Research Paper Abstract
A 4 page paper. This essay discusses Starbucks' corporate culture, the role of managers in maintaining the corporate culture, the effectiveness of Starbucks' trendy innovations like free Wi-Fi in gaining a competitive advantage, the key management competency to fit in with the culture, and if Starbucks could achieve long-term sustainability as a global leader without Howard Schultz. Bibliography lists 7 sources.
Page Count:
4 pages (~225 words per page)
File: ME12_PG709196.doc
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