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Essay / Research Paper Abstract
This 3 page paper looks at the way in which Tata Motors and the Tata Group may be seen as an emerging giant, looking at the criteria that they fulfill to achieve this accolade and how they gain competitive advantage. The bibliography cites 4 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEtatagiant.doc
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Unformatted sample text from the term paper:
has a wide range of interests across a large number of industries, and in financial year 2009/10 had a gross revenue of $67.4 billion and a profit of $1.74 billion
along with assets of $52.6 billion (Tata, 2011). With in excess of 300,000 employees and operations in more than 80 countries (Tata, 2011). This means that this firm fulfils the
criteria as an emerging giant in terms of size of both revenues and profit, as well as the scope and scale of operations and the international spread. The firm
has interests in a number of areas with the firms business units set up as independent subsidiaries, across seven different business sectors; communications, information technology, materials, engineering, energy, services, consumer
products and chemicals (Tata, 2011). Most of the businesses, business interests are based in India, and by looking at one in particular, which itself may be seen as an emerging
giant in its own right is Tata Motors, the largest automotive company in Indian, can be used to demonstrate the way that the firm was able to benefit from its
knowledge of the local market and ability to leverage the local supply chain as well as traverse the difficult bureaucratic structure of the Indian commercial environment. Tata Motors is
has been able to develop and builds vehicles for the local market, benefiting from an understanding of local needs. The firm is well know for the manufacture and sale of
commercial vehicles, but it is also seen in the consumer market, as seen with the development of the Nano. The market is at an earlier stage of development and
the Nano was designed to meet the local needs, a car that was very cheap to buy and run. Looking at the design it is possible to see how this
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