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Essay / Research Paper Abstract
This 10 page paper examines the market for surfing equipment in Australia and then considers the way in which a body board manufacturer may decide to expand into the manufacturing of sun blocking body suits. The paper looks at the potential demand in the market and then at how that potential may be reached with the distribution and promotion of the new products. The bibliography cites 10 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEsurfmkt.rtf
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Unformatted sample text from the term paper:
development of any new product needs to have its basis in logical analysis of the market, the market needs and matching the potential with the resources of the company. By
developing this match between the market and the company there is a better ability to ensure the potential success of nay new product. We have a company that makes body
board, which wants to extend the range. The first stage of any plan is to assess the market. 2. The Surfing Equipment Market. The market for surfing equipment in
Australia is very large. With 85% of the population living in coastal regions, the sun and surf attitude is synonymous with Australian culture (Backer, 2005, Office for Recreation and Sport,
2004). The demand for equipment is made up of those who surf as a sport and those who surf for leisure. In South Australia alone the 1998/99 year saw official
participation of about 24,000 adults, it is also believed that the figure of participation for the under 18s was double the adult figure (Office for Recreation and Sport, 2004). If
we look at participation patterns, this is increasing for examine, the governing body is South Australia, Surfing SA saw a pattern leading to a peak in 1999 and still growing,
today it is still growing (Office for Recreation and Sport, 2004). This indicates a large market for surfing and body boarding equipment.
To give an indication of the level of importance of the industry nationally more than 3475 people are employed directly in the retailing and the manufacturing of equipment as well
as the majority of surf clubs being run by volunteers who have a passion. The market for surfing is a large, in
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