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Essay / Research Paper Abstract
This 16 page paper is an in-depth examination of the supermarket industry in the UK. The paper starts by examining the market as a whole, the value and growth prospects and then looks at the market share of major players such as Tesco, Sainsbury, Asda and other. Influences that impact on the market are also discussed. The second part of the paper then examines Tesco, the market leader, to show how they compete and mange to differentiate themselves as well as gain added value though the supply chain. The bibliography cites 13 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEsupermarket.rtf
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Unformatted sample text from the term paper:
fiercely competitive. Today three companies controlling nearly 60% of the market, meaning that the concentration level is high. The market was worth
?80.4 billion in 2002 this was up by 0.1% in 2001 (Euromonitor, 2003). The main sectors is that of the large supermarkets dominate the market with 81% of the market
share (Euromonitor, 2003). The level of competitiveness is reflected in the expenditure in marketing in 202 which totalled ?112 million (Euromonitor, 2003). The
main market is dominated by national chains, that have numerous outlets, however there are also regional chains that are expanding For example, Morrisons was a regional chain and has been
expanding. Enhanced by the recent acquisition of Safeway. The market is also one that is seen as growing, with a growth rate
of 1% over five years, increasing to ?81 billion (Euromonitor, 2003). The growth is seen as taking place mostly in the large grocery store sector, which is expected to
make up 82% of the market in 2007 (Euromonitor, 2003). The sector also has section, ands within this is the hypermarket sector that is growing the faster, and accounting for
nearly 40% of all food sales in 2002, and expect to continue to grow as new stores are opened and older stores converted (Euromonitor, 2003).
. If we look at the development of this market we can appreciate the current position. In 1990 the two of the top three supermarkets where the same
top three as today, however the market share was very different. Sainsburys had the dominant position, with an 11% market share in 1990 increasing to 11.9% in 1992 (Hemple, 2002).
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