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Essay / Research Paper Abstract
This 7 page paper examines the case of Super; a new dessert product to be manufacturers by a company already manufacturing Jell-O. The project has been proposed and issues considered include whether existing costs, both capital and overhead costs should be included, or merely the marginal costs. The paper then calculates the net present value (NPV) and the internal rate of return(IRR)and then makes a recommendation. The bibliography cites 1 source.
Page Count:
7 pages (~225 words per page)
File: TS14_TEsuper.rtf
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Unformatted sample text from the term paper:
and is seen in all products, as such this should be seen as a current and not a capital cost. If this is the case then it should only be
included in the impact that it has on the net profit created by the project. However we can also argue that as many of the costs involved in developing
products can be capitalised and used within the projection we need to account for all costs in getting the product to market. This is a new product, and unlike existing
products, the level of marketing will need to be higher in order to inform the target market of the new product and create awareness in the brand and product. This
will be the launching marketing which will then drop to a maintenance level. As such we can make a good argument that the launch marketing costs should be included, as
without the expenditure they product will flop, and this is not an expenditure that is already in existence. Question 2 The new project is going to use building space
and equipment that has access capacity, there are arguments for an against the allocaiosn of costs to this project. If we argue that these costs are going to be in
place anyway, and that if the project goes ahead these will not increase may support an argument that these costs should not be allocated. The new project may be see
as maximising the potential return on those assets. However, if we do not include the costs then the profit figures may appear unusually high, especially if they are to be
compared with other projects. In addition to this there is a cost associated with housing these excess capacity resources, there is the opportunity cost as these resources cannot be used
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