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Essay / Research Paper Abstract
This 3 page paper looks at a successful app which was developed and sold through the Apple app store for the iPhone in order to identify the pattern of its success, in order to use the pattern as a benchmark for another new game. The Firemint game Flight Control, which sold more than 1 million copies in its first three months is discussed, looking at the way in which the game got positive reviews and publicity and how it may have attracted buyers. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEiphoneflight.rtf
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Unformatted sample text from the term paper:
be achieved. Benchmarking is a very useful approach, and for firms where success relies on a high number of low cost sales assessing the keys to achieving a large amount
of sales and how users may be attracted can be key to the design and marketing. For a company looking at the iPhone app store there are a number of
ways that other games may be used to assess the sales patterns and establish a path for success. Looking at an example of a game that is simplistic and
easy to play the Firemint game Flight Control can be used as a benchmark. This is a game where the user takes on the role of a flight controller and
has to land the aircraft. The game was released in March 2009, in the first three months it had been downloaded more than 1,000,000 times (App Advice, 2009). By May
2010 it was still in the top 100 apps in the app store, placed at number 41 in the paid for app chart (Apple, 2010). The way that the
success has been achieved appears to reflect the way that the game is easily understood and appeals. An approach that is seen to increase credibility for many firms is the
way that other users review the products. The app store allows for this and ion the first page of the reviews one reviewer on the Apple app store states "After
15 min. I was hooked" another says "Ive been playing this game for all of 10 minutes and I just had to let everyone know how wonderful this game is"
(iTunes, 2010). These reviews are credible as they are from real users, who are two of only 34,949 users that have posted reviews of the game. The users that post
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