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Essay / Research Paper Abstract
This 9 page paper looks at the use of web pages by business. The paper is written in three parts. The first part of the paper compares the web sites of three airlines; EasyJet, British Airways and Malaysia Airline comparing and contrasting the sites to determine their primary purpose. The second part of the paper considers the way a small bricks and mortar business may develop an internet strategy. The third part of the paper looks at how and why Google Analytics can be useful to an internet business. The bibliography cites 9 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEwebpage.rtf
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Unformatted sample text from the term paper:
make direct sales, impact on the purchase decision by providing more information on the product or services or in a more general manner by supporting the corporate image. Looking at
three companies operating the same industry it is possible to see the way in which the balance between these different approaches to the use websites. EasyJet is a budget airline,
the initial page of EasyJet indicates that the main purpose of the website is to make sales; primarily to set of airline tickets. On the front page there are advertisements
for some of the lower-priced roots in fares, there is also a search facility so that potential passengers can find prices for specific flights. The company is setting the flights
based on price and value; when a search is undertaken for flights the result pages will show a number of flights with different prices. This will allow the potential passenger
to choose flights according to time and date, but also to identify the times of the cheapest flights. As the sale of the flights progresses the company leverages potential
to make additional sales by offering additional services. Some of these are directly related to the flight, such as the speedy boarding option which allows the passengers to board the
airline for the majority of other passengers and travel insurance, as well as other services which complement the purpose of buying the airline tickets including hotels and car hire.
It is possible to go to website and buy goods or services which are not flights, despite this being the website of an airline. There are tabs which will facilitate
the purchase of hotel accommodation, car hire, travel insurance, airport parking and a facility to put together an entire holiday using the website. There is some complementary information on the
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