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Essay / Research Paper Abstract
This 3 page paper considers three sources used in a paper that examines the fitness industry. The three sources are a Mintel report and two trade journals. The paper states why these were used, why they are good sources and the value that they can add to a report. The bibliography cites 4 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEsoufit.rtf
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Unformatted sample text from the term paper:
this effect aspects that are necessary for a successful business such as branding and product names, placement and general marketing issues., By understanding the marketing it is possible to see
how the theory relates to real life examples. To undertake this research may be conducted though a range of mediums, not only academic text book, but also academic journals, reference
sources and the trade press. This gives a broad view of the industry. Looking at thee sources the reasons why they may be chosen can be considered. The internet
is the source on many materials, however there are also many questionable sources. Therefore, when using the internet only reputable sources should be quoted, or those that can be verified.
Mintel is a well known market research company. This site was found on the internet undertaking a general search using key words. The Mintel site is set up with the
intention of selling the market research reports. These are classified in both market and country groups. The site has one report "Health and Fitness Clubs Market" for the US. The
report is a purely factual report with no commentary or interpretation. The facts look at the general background of the industry, such as structure, performance and predictions, and also considers
the dominant companies and their performance. This also hwelps to place the industry at the correct position within the lifecycle of the industry. The presentation is purely facts and figures
and as such is a good foundation for any market report. The web site also has the advantage that although the reports require purchase there are summaries displayed which are
free to access. The reports themselves are often available though university libraries. Adweek has also been used, this is a trade press journal that has both long and short
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