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Essay / Research Paper Abstract
A 10 page discussion of the adverse impacts of political and commercial advertising. The author equates the tactics of political advertising to those of savvy advertising specialists hawking name brand tennis shoes and sports apparel. Distinguishing between an advertising promotion and an advertising campaign, the author contends that there is little real information in many campaigns. While both tactics are typically commercial in nature, an advertising promotion is intent on making the availability of a product known while an advertising campaign is intent on integrating the product into our consumer psyches, in making us feel that we cannot live without the particular product, or even a political ideology. Bibliography lists 9 sources.
Page Count:
10 pages (~225 words per page)
File: AM2_PPadCmpg.rtf
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Unformatted sample text from the term paper:
contends that there is little real information in many campaigns. While both tactics are typically commercial in nature, an advertising promotion is intent on making the availability of a
product known while an advertising campaign is intent on integrating the product into our consumer psyches, in making us feel that we cannot live without the particular product, or even
a political ideology. Bibliography lists 9 sources. PPadCmpg.rtf The Societal Impacts of Advertising by - 14
Nov 2001 paper properly! Advertising
could be contended to be one of the most influential factors of our modern life. Advertising can, however, take a variety of forms. When approaching the consumer market
some market strategist identify only two possible avenues for a business: employing a long-term carefully-planned marketing strategy or utilizing a more spur of the moment approach which allows one
to take advantage of various unexpected opportunities as they present themselves. There are distinct differences in these approaches. There are also considerable differences between an advertising promotion and
an advertising campaign. While both tactics are typically commercial in nature, an advertising promotion is intent on making the availability of a product known while an advertising campaign is
intent on integrating the product into our consumer psyches, in making us feel that we cannot live without the particular product, or even ideologies. In reality, little real information
is provided in many advertising campaigns. What information is provided is formatted and edited to fit a particular goal. Both forms of advertising, of course, can be targeted
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