Here is the synopsis of our sample research paper on The Rubbermaid-Newell Fiasco. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5 page paper looks at the merger between Rubbermaid and Newell and Rubbermaid's long standing problems with its main client, Wal-Mart. The merger is evaluated and problems are highlighted. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA216Rub.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
case study goes on to say how it was adored for quite awhile, but by the time the mid-1990s rolled around, Rubbermaid began to go down hill (2000). In
part, it ws due to the inability to meet service demands of Wal-Mart, its primary customer (2000). What happened was that its stock decreased by 40% which left the firm
ready for a take-over, something that did occur when Newell acquired Rubbermaid on March 24, 1999 (2000). Former Rubbermaid CEO Wolfgang Schmitt felt duped as after two months from
the time of the merger, he was virtually ignored and he did not even have an office at the headquarters (Hartley, 2000). He felt betrayed as while he had
a nice compensation package, he was no longer in control of the operations of the company (2000). Others also felt the pinch as three of Rubbermaids five division presidents
had been replaced (2000). What happened was a blood bath. Rubbermaids executives were out and Newell was large and in charge. Newell believed it could change Rubbermaids poor customer service
record and please Wal-Mart at the same time (2000). But while Newell had high hopes, expectations were never met. When all is said and done, despite Newells promises, Wal Mart
did not want to pay more for Rubbermaid products, especially when the on-time guarantee was just not there (2000). Rubbermaid had already invested in computer technology that would enable them
to meet Wal-Marts demands (2000). It was too little, too late. The merger was a disaster, and there are questions as to why it occurred anyway. The merger probably occurred
because Rubbermaid was ripe for the buyout, but perhaps Newell was too hopeful. The client base was not there. Rubbermaid had depended on Wal-Mart for too long and it was
...